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One tag should link to a variety of key words and topics that you've posted about and no more than three tags should be assigned by also you to a single post.  Make certain that are varied and not simply persistent of one another as this may damage your search engine optimization efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a fantastic practice. Along with helping readers find what theyre searching for and reviving some of your articles that is old linking allows you to underline your own website's validity.  You can link to some other blog posts or to your web pages.   Shorten Your Blog URL Website URLs are among the items that search engines crawl to inform what your webpage is about.  Because of this, its important to keep your URL readable and also to prevent a mess of numbers and characters that offer the reader or into search engines with no context.

 

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Below is it reveals where to place keywords in URLs and the best way to structure them.  Remember your URL doesn't need to be a pick from the page title.  Utilizing URLs is a blogging best practice because they are easier for readers and search engines to understand. You'll be on the ideal path to creating high-quality content to your readers and building a better blog strategy.

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From what Ive discovered SEO gets you so far.  To truly achieve the top and remain there, an guide has to be useful to the reader.  The largest reason for this is because it aligns with Googles number one want to rank the finest content first. To help you out, here are just six of those blogging best practices Ive utilized to help my posts ranking.  From the end of this post, youll have a easy playbook.    The fantastic Word Length If you Google Perfect word length for a blog post youll come across this commonly used graph in the Serp IQ research: a lot of men and women use this graph to justify writing really really long posts. From my experience, a super-useful 200-word manual will outrank a useful guide of 2,000 words any day.  But my personal rule of thumb is to aim for 1,500 words.  And while I just said there's no perfect length, I follow this rule since it forces me to consider all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the World Wide Web anymore. They scan.  In fact, research finds that youre lucky if people read over 20% of what youve written. Consequently, if you would like to keep people youve got to break down your writing into concise paragraphs. They look like function.  They frighten off people.  If you scare people off, they leave your website.  And if they leave your site, thats an indicator to Google that your post isnt quite helpful.  And when its not useful, you begin to drop in rankings.  Therefore, when you write, start looking for opportunities to divide your paragraphs into shorter chunks.

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The very first headline has the answer to the problem inside.  How can you fry an egg better Use cooking spray.   Theres no reason.  Interest is created by the second headline.  You dont understand what is going to make an egg easier to fry unless you keep reading. And if they stay on your own page longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  If you require help with your pins and headlines, one resource I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever wondered why we enjoy lists so much It turns out our brains are wired for lists. Participants in the study were far more likely to achieve goals when they created lists than those who did not.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most often its in the form of a list.  From the example above, Google shows lots of steps on the best way to plan an occasion right within its results.  The motive Featured Snippets are so precious is that if your post is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve improved both our ranks and our traffic.  If you would like to obtain a Featured Snippet, theres some speculation about how Google chooses them, but generally when I write a blog post, I attempt to add lists or steps as often as possible.   The Kinds of Pictures That Work Best Take a look at Both of These images.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not only that the picture of rocks isnt appealing, but its that were really hardwired to enjoy pictures of people better.

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Since I started using pictures of people in my blog posts, Ive noticed they get shared a whole lot more, which is just another factor Google considers in its positions.  Its a small change which makes a significant difference.    Your Articles Must be Evergreen Perhaps you have clicked on a post from a Google search result only to find the content obsolete When I come across outdated articles, I click on the back button and try another result. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable over a long period of time.  This means I avoid writing about things that include time-based information or fads.   This has improved our website traffic over 400 percent. If youd enjoy my entire playbook on nonprofit SEO, you can observe my free webinar The Way to Grow Your Organization by Getting Lots and a lot of Traffic to your site.

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